FabFriFeature: Jenn Betts (Los Angeles)

We are proud to highlight Jenn Betts, as our Fab Friday Feature.  Read up on her success tips for women in business.

  1. Name three things that a female entrepreneur needs to be successful and fabulous in her career?
  • Confidence
  • A support system of family and fiends
  • Hustle

2. Being a boss isn’t for everyone – what are three things that you love about being a leader in your field?

  1. Being a leader means you get to help create and set the trends. I’m constantly evolving and trying to stay creative and aware of industry changes for my clients.
  2. Even when you are a leader, you are constantly learning. I’ve been in PR for years and I also had a second career in Nursing. I hold a masters degree and worked as a family nurse practitioner. Being a boss means you get to devote time to improving and evolving your skillset.
  3. When you are a leader you get to say no. You can be more selective in the clients you work with, the people you spend time with, and the things you are willing to do. Saying no can be very empowering!

3. Who was your mentor/inspiration to follow your dreams and strike out on your own (for those of you that own your own business)?
My inspiration is my parents. They taught me everything I know about business. I definitely got my gift of gab and my work ethic from them. They are both still working hard in their 70’s and loving it. They taught me to love what you do.

4. How do you stay motivated?
I believe in being INNOVATIVE. Which is the name of my company. I hold true to its name. That’s the only way to stay on top, and push yourself to be better.

5. What are your tips for those who come up against blockades in their career?
I am born and raised in Los Angeles California. I have a, masters in Nursing, I have overcome so much; you have to be willing to rise above obstacles.

I think three big obstacles in my life are:

  • In 2001, I under went a tragic accident and lost the vision in my left eye. I was just finishing my bachelors in nursing school and had to overcome recovery, depression, the loss of an organ, and finish with honors. This has been the hardest thing I have tacked in my life.
  • In 2016, I had to learn that my business partner at Pivotal PR had taken one of the biggest companies I helped make global, forcing me to end our partnership and start my new firm,  and move the company to Innovative while being in my third trimester of pregnancy, and pick up the pieces.
  • I have yet to have any investors of all three of my companies, and will continue to gross revenue and build entrepreneurial projects without financial backing.

That’s the kind of attitude and perseverance you have to have to make it in this business. In any business really, to be a boss, means to have grit. I’m sure you wouldn’t know I had been through that by looking at me, but I have. That’s my advice; you have to keep going. Don’t let anything get you down.

6. Can you share your most memorable experience in your career?
One of my most memorable experiences has been working with Beautycon. I remember when this festival was just starting out in its first year. The planning and strategy around this event really excited and challenged me. Over five years, I helped to grow this festival into a household name in the beauty and lifestyle world, garnering over 20B media impressions.

7. What do you think is the biggest misconception people have about being a boss?
I think people imagine that when you work for yourself you have all this free time and can make your own schedule. While you do have more control over your schedule, you are constantly working. Being a boss means never really truly turning off, you just have to try your best to find balance!

8. If your personality could be captured in a pair of shoes, what would they be?
In PR, you need a pair of black Jimmy Choo pumps! I think they represent me because they are classic, chic, and hold up well over time.

9. What does “success” look like to you?
I think it’s important to be able to respect yourself at the end of the day.  I am invested in my team, and I put loyalty above all us. I make great publicists and when it is their time to leave, it is hard. I also feel a great sense of pride and success in knowing I helped them become the best they could be. Success is really about feeling happy and fulfilled by your work.